Because of previous digital media agencies work, Ranchlands Mercantile's Meta Suite was full of multiple campaigns, ad sets and ads. However, overall ROAS was lackluster.
Understanding how to optimize these campaigns, we went ahead and simplified the strategy to deliver the best results. All without the need for new creative development.
With our new strategy, we not only lowered Ranchlands' CAC (Customer Acquisition Cost) by 11%, but grew their overall ROAS (Return on Ad Spend) by 38%.
"I am thrilled to share my exceptional experience working with Michael over the past 12 months. Michael's unparalleled expertise and strategic approach have significantly transformed our advertising efforts and grown our business.
Michael's strategic insights and data-driven decision-making were instrumental in optimizing our ad campaigns. His attention to detail and constant monitoring of campaign performance allowed us to make real-time adjustments, resulting in a substantial boost to our overall ROAS.
Beyond the numbers, Michael's commitment to open communication and collaboration made the entire process seamless and we always enjoyed working with. He was always available to discuss strategies, address concerns, and provide his insights to enhance our advertising efforts. His proactive approach and dedication to our success truly set the standard for excellence in ad consultancy."
- Tess Leach, Director of Business Development at Ranchlands
