Lower priced items kept Tallgrass's AOV (Average Order Value) at a point where it was difficult to factor in new customers through paid placements.
By focusing on new creative campaigns and website design, Tallgrass could raised its AOV without relying on price hikes or new items.
Summer campaigns raised Tallgrass's AOV by 20% Year-over-year. Additionally, audiences on owned channels (email & social) grew by 14%.
